SUSTAINABLE LIFESTYLE
GROWS WITH ROTHY’S
With its unique sustainability DNA in material, the ultimate comfort and variety in styles, Rothy’s has gained great success in North America.
In entering China market, Rothy’s wants to be the innovator of women’s shoes and share the sustainable lifestyle & mindset with Chinese consumers.
CHALLENGES
New Brand Entry
- Low awareness of new brand
- Flat shoes not first priority for Chinese females
- No offline stores for try-on
SOLUTIONS
Create Brand Love From the Core
- Fully engage fashion, lifestyle media and KOLs
- Celebrity pitching & seeding programs
- Partner with on-brand platforms to tell the brand value stories around its sustainable DNA
- Leverage existing resources to create try-on programs and cultivate brand lovers with office elites network
RESULTS
Awareness and Preference
More than 1,844 clippings through top fashion & lifestyle media and KOL channels with over RMB 8 million AD Value and over 96 million impression after 8 months on-going communication.
Involved more than 300 top fashion, lifestyle and travel influencers and celebrities.
Drive online sales and revenue through media/KOL cooperation, office try-on program and ongoing celebrity & KOL seeding and word-of-mouth communication.
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